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  - Prowler Launches

March 20th 2008

PROWLER LAUNCHES SKY TV CHANNEL

Millivres Prowler Group, Europe's largest gay and lesbian lifestyle brand, is launching a new breed of television experience, designed specifically by and for gay men. Prowler TV will serve as the only channel.for guys who love guys, by guys who know what they want.

In partnership with Playboy TV UK, MPG is offering the sexiest gay content of any UK TV channel. The only discreet aspect of this channel is the sign up procedure, which brings a wealth of bulging briefed models, porn stars and unthinkably attractive presenters to men's televisions at the touch of a button or a simple Sky box office purchase.

Expect raunchy themed nights, ranging from twinks and scallies to voyeurs, the hottest European porn stars and couples. Viewers can vote in their favourite men, and then decide what they'll do with each other! The evening plans of gay men across the UK are set to be revolutionized by this new viewing experience, and with varied content every night, this is a channel which can only grow more popular.

Simon Topham, Managing Director or MPG, explains why this is both an exciting time for MPG and gay men across the country:

"The expansion into television is an exciting time for MPG and its Prowler brand, enabling a multi-media platform offering for gay and gay curious men meaning the market will have greater and easier access to the Prowler products, values and lifestyles."

As a product of the iconic MPG brand, Topham states why Prowler TV guarantees a healthy combination of sex, substance and style:

"The Prowler brand is well known and extremely established in gay society and gay culture. Through high levels of quality, impressive customer service and a diverse product offering, Prowler has positioned itself as the most trusted and direct route into the highly competitive, yet incredibly lucrative gay market."

For more information, please contact David Drury at Millivres Prowler Group - contact details below.

NOTES TO EDITORS

Prowler is Europe's most popular gay lifestyle store with an extensive range of books, gifts, magazines, cards, underwear, DVDs, travel guides plus much more.
Prowler Stores aspired to revolutionise the traditional UK gay retail marketplace from seedy sex shops, to a trendy, contemporary lifestyle stores offering a good selection of merchandise to suit the market including; books, R18s, feature films, magazines, gifts, sex toys and accessories from leading brands such as Fred Perry, Aussie Bum, Priape and Calvin Klein.
It has stores in Soho, East London, Birmingham and Brighton
Prowler is part of the Millivres Prowler Group - one of the largest gay and lesbian community businesses in the world with activities in media, retail, and distribution, and has been in business for over 30 years. The company publishes Gay Times, DIVA, AXM and the Pink Paper.
MPG's recently enhanced corporate website can be found at www.millivres.co.uk
Playboy TV UK operates Playboy TV and five other premium TV channels, which are available on Sky Digital, Virgin Media and Tiscali TV platforms. The channels are available as encrypted premium services on a monthly subscription and pay-per-night basis.
Playboy TV UK also operates Playboy One, a free-to-air channel on Sky, and www.playboy.co.uk which features exclusive photo galleries, video clips, and behind-the-scenes footage.
Playboy TV UK is a subsidiary of Playboy TV International.