PLAYBOY TV UK/BENELUX LIMITED. PRIVACY POLICY Effective as of March 1st, 2008

This Privacy Policy (the "Policy") applies to the Playboy TV Corporate website (the "Site").

This Policy explains what information we collect about you and what we do with it. We reserve the right to modify this Policy at any time, and we will notify you of any material changes to the Policy by posting the new Policy here and changing the "Effective Date" at the top. We encourage you to check this page periodically for any changes. By using or navigating this Site, you acknowledge that you have read, understand and agree to be bound by this Policy or any modified Policy as posted. If you do not agree to these terms, please do not use or revisit our Site.

What information do we collect?

We collect personal information that you provide to us such as your name, e-mail address, street address and telephone number. We also collect credit card information from you. We generally collect this personal information on our registration and order forms when you sign up to receive products or services from our Site. We may also collect information from our online surveys such as age, gender and income level.

We collect IP addresses and anonymous demographic information and may use this data to: tailor your experience at our Site; provide content in which we think you may be interested; display content according to your preferences; and analyze traffic to our Site.

What do we do with the information we collect?

We use personal information and other demographic or profile information you provide to us to fulfil your order or request; to provide you with information about our services, some of our partners and third party companies in which we think you may be interested; and to contact you when necessary.

We use IP addresses and anonymous demographic information to tailor your experiences at our Site by showing content in which we think you will be interested and displaying content according to your preferences. Anonymous demographic information is shared with advertisers and market researchers on an aggregate basis.

We use information collected to evaluate and improve our services. We may develop and use, in our sole discretion, consumer research which may be based on your use of our services.

Personal information collected on the Site is stored and processed in the United Kingdom and the USA and by using our Site, you consent to any such transfer of information outside of your country.

Do we share the information we collect with third parties?

In some cases, we will share information we collect (including personal information or anonymous demographic information) with third party companies who may offer products or services in which we believe you may be interested. We also share this information with third parties with whom we partner to co-promote and administer sweepstakes and contests on our Site.

We may also share information we collect with third party service providers to manage certain aspects of the services we provide, such as maintaining our servers and processing or fulfilling orders for products and services you purchase through the Site.

We may also disclose your information in special cases if required to do so by law, court order or other governmental authority or when we believe in good faith that disclosing this information is otherwise necessary or advisable, including, for instance, to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights or property of Playboy TV UK/Benelux Limited, another user or anyone else that could be harmed by such activities.

Is the information submitted in public forums confidential?

No. The Site may offer chat rooms, forums, message boards and/or news groups to our users. Please remember that any information disclosed in these areas becomes public information. Accordingly, you should exercise caution when deciding to disclose your personal information and you do so at your own risk.

Do we use cookies?

Yes. Cookies are pieces of information generated by web servers and stored in your computer for future access. The Site uses cookie technology to enhance your online experience by making it easier for you to navigate through our Site or make a feature work better. Generally, cookies can be disabled. However, you must accept cookies in order to navigate the Site; register for our membership Site and order products from our online store(s).

If you wish to disable the setting of cookies in your browser,

Internet Explorer 6.0 or 7.0:

1. Choose Tools, then

2. Internet Options

3. Click the Privacy tab

4. Click on Custom Level

5. Click on the 'Advanced' button

6. Check the 'override automatic cookie handing' box and select Accept, Block or Prompt for action as appropriate.

Firefox 2.0:

1. Choose Tools, then

2. Options

3. Click the Privacy icon

Firefox 1.0 or 1.5:

1. Choose Tools, then

2. Options

3. Click the Privacy icon

4. Click the Cookies tab

Opera 8.0 or 9.0:

1. Choose Tools, then

2. Preferences

3. Advanced

4. Cookies

Opera 7.0:

1. Choose File, then

2. Preferences

3. Privacy

Netscape 6.0:

1. Choose Edit, then

2. Preferences

3. Click on Advanced

4. Click on Cookies

Internet Explorer 5.0 or 5.5:

1. Choose Tools, then

2. Internet Options

3. Click the Security tab

4. Click on Custom Level

5. Scroll down to the sixth option to see how cookies are handled by IE5 and change to Accept, Disable, or Prompt for action as appropriate.

Internet Explorer 4.0:

1. Choose View, then

2. Internet Options

3. Click the Advanced tab

4. Scroll down to the yellow exclamation icon under Security and choose one of the three options to regulate your use of cookies.

Internet Explorer 3.0:

1. Choose View, then

2. Options

3. Click on Advanced

4. Click on the button that says Warn before Accepting Cookies.

Netscape Communicator 4.0:

1. Choose Edit, then

2. Preferences

3. Click on Advanced

4. Set your options in the box that says Cookies.

Do we use web beacons?

Yes. Our Site may contain electronic images known as "web beacons" or single-pixel gifs that allow us to count visitors to our Site and deliver co-branded services. Web beacons collect limited information including cookie number, time and date of a page view and a description of the page on which the web beacon resides.

Is the Site secure?

We are committed to maintaining the security of your information and have measures in place to protect against the loss, misuse and alteration of the information under our control. All credit transactions occur in a secure area of the Site using Secure Sockets Layer ("SSL") software to process orders. SSL encrypts the information you input on the Site. In addition, all information is stored in a secure location behind a firewall with limited administrative access.

Does this Policy apply to linked sites other than the Site?

No. The Site contains links to other Internet sites, resources and sources of Playboy TV UK/Benelux Limited. By clicking on an ad banner or other link, you will be redirected off the Site and to third party websites. Playboy TV UK/Benelux Limited is not responsible for the privacy policies of such sites. You should make sure that you read and understand the privacy policies of these sites and direct any concerns regarding external links to the site administrator or webmaster of that third party website.

How do I unsubscribe?

All e-mails you receive from us will include specific instructions on how to unsubscribe and you may unsubscribe at any time. Additionally, we give you the following options for removing your information from our database:

(1) send an email to webmaster@playboytv.co.uk; or

(2) select the opt-out link at the bottom of any Prowler TV email and follow the instructions provided.

Can I update/correct my information?

Yes. You may correct or update your personal information by sending us an email at webmaster@playboytv.co.uk.